Connecting Travelers to Africa Through Sports
First Arrival is a sports travel and experiential event company that creates premium experiences around Africa’s biggest sporting events.
From courtside seats at Basketball Africa League and private suites at AFCON to golf tournaments, marathon weekends and motorsports, we design journeys that combine world-class competition with the destinations hosting them.
Through curated itineraries, experiential events, and hospitality experiences, we help travelers experience the event, the city, and the culture that surrounds it.
Our Services
Sports Hospitality & Travel
Bespoke Journeys
Live & Virtual Event Production
Strategic Event Consulting
2026 - 2027 Travel Experiences
A selection of our experiences from across the world
Eight kilometres of running. Eight functional workout stations. And Cape Town as your home for the week. This is your all-access race week in one of the world's most beautiful cities built around HYROX Cape Town and everything your body needs to arrive prepared, perform at your best, and recover properly.
Five days in Johannesburg built around South Africa's biggest motorsport weekend with Premium Suite access at Kyalami Grand Prix Circuit, a lap in a high-performance vehicle, all-day catering and an open bar trackside, and curated dinners and experiences hosted by the First Arrival team.
Basketball Africa League returns in 2027. Join the waitlist for priority access to bespoke and hosted travel experiences including courtside seats, official BAL events, premium accommodations, and curated experiences beyond the arena. Host city, dates, and packages will be announced once confirmed by the league.
Three matches. Two countries. One of the world's biggest football tournaments. This is a premium journey through East Africa built around Africa's biggest football tournament, combining safari, cultural immersion, beaches, and exceptional hospitality.
Looking for a Bespoke Experience? Every First Arrival experience can be built around you, your dates, your group, your vision. If you have another experience in mind, enquire below or reach us directly at concierge@firstarrival.co.
Event Portfolio
A selection of our experiences from across the world
Brands We’ve Worked With
Ready to Plan Your First Arrival?
Looking for a bespoke experience or want to work with us on an event? Share a few details below and we'll be in touch within 48 hours.